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探花直播 (BCU) welcomed award-winning fashion brand Lounge Underwear on campus last month for their 鈥榖oob box鈥� tour, which was part of their #FeelYourBreast campaign to raise awareness of breast cancer.
Bringing breast cancer awareness to campus
The boob box came to BCU鈥檚 City Centre Campus on Thursday 6 and Friday 7 October, with the aim of providing information and raising awareness among students on breast cancer.
The tour visited some of the biggest universities in the country in order to raise awareness, with BCU being the only West Midlands institution chosen.
The #FeelYourBreast campaign has been running for the past three years and aims to raise awareness around all things breast cancer.
Students were also able pick up some free goodies, which included where they could find more information and support.
After the tour, Lounge announced on their social media channels that they work closely with 鈥� and they are still counting.
鈥淲e were delighted to welcome Lounge back onto campus and see them raising the awareness of such an important campaign that affects so many people,鈥� says Lucia Puricelli, Programme Manager of Higher Level Skills Match (HLSM).
鈥淲e hope that this campaign will help further educate our students and staff on breast cancer, with the ongoing impact to further raise awareness through to family and friends.
Building a long-lasting partnership
BCU has built a long-lasting relationship with Lounge, providing student and graduate support via their , part-funded by the European Social Fund, which has seen BCU students secure graduate roles, year-long internships and more with the company.
鈥淚nitially, our relationship began to support graduates securing roles, but has since blossomed into so much more,鈥� said Georgia Perry, Head of People at Lounge Underwear, in a recent blog.
鈥淲e鈥檙e so lucky to have built a trusting bond where we can now go to one another for anything and express our thoughts and ideas.鈥�
Award-winning brand
The company also recently took home the award for 鈥業ndependent Online Retailer of the Year鈥� at .
The judges noted that it was their journey so far, with a hyperlocal story and seeing their potential to go further, which saw them take home the accolade.
As one of the world鈥檚 fastest-growing lingerie companies, it is inspiring to see the recognition of their hard work, drive, and commitment. 听
鈥淚t has been amazing to watch Lounge鈥檚 growth and their continued commitment to support all women,鈥� says Nicole Riley, Graduate Talent Consultant at BCU.
鈥�They are truly a 探花直播 brand and enjoy every moment working closely with the team 鈥� welcoming them onto campus for campaigns, filming our partnership and supporting recruiting our fantastic graduates into the business.鈥�
