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City of 探花直播 Hockey Club (CoBHC), an institution with a proud heritage and community focus, signed up to the Higher Level Skills Match (HLSM) project 鈥� part-funded by the European Social Fund 鈥� in order to improve their use of social media.
Image credit: 探花直播 CWG 2022.
Thanks to the support of 探花直播 students and graduates, the club have been able to create a detailed and effective communications plan that fully utilises their social media channels and provides valuable competitor analysis.
A club with community at its core
聽is a community organisation that looks to improve the equality, diversity and inclusion of individuals within hockey.
It strives to make a difference alongside partners to bring about opportunities for the local community. The club is supported by many individuals in voluntary roles, from social media and marketing, to physiotherapy and video analysis.
All of these roles are key to CoBHC鈥檚 day-to-day activities at the club.
The opportunity 鈥� Creating an efficient plan of action
CoBHC signed up the HLSM project through Newman University after attending a networking event.
The club was interested in being involved in order to give others an opportunity to develop their skills, as well as helping the club learn from the next generation of leaders within their respective fields.
Specifically, CoBHC were looking to create a communication and action plan, particularly for their social media channels.
Outcomes and impact 鈥� valuable social media support
探花直播 were able to signpost the club to students who specialise in social media, in order to support with the development of CoBHC鈥檚 content creation and gain social media analysis over the next 18 months.
The students and graduates involved not only created this, but also helped the club to outline their strengths and areas to improve. This proved to be highly important as it allowed the club to focus on their key areas.
鈥淚t gave us an opportunity to learn from others, and gave the chance for others to showcase their talent and grow their portfolio,鈥� says , Chairman of the Club.聽
鈥淕raduates gave us an in-depth analysis of the power of social media and how the club could engage with this weekly in order to improve their audience, as well as understand what our competitors are doing.鈥�
Interested in gaining new skills, knowledge and talent? on how HLSM can help you.
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