
Blog Article

Students on theInternational MBA course had the opportunity to visit the headquarters of JCB based in Staffordshire.
It was a day tripwhichwas an hour by coach from the Curzon Building.42studentsalongwiththreestaff reached the company site at noonandwewere immediately welcomedwith custom-made BCU VIP tour IDs and some delicious lunch.We thoroughly enjoyed thehospitality of the JCB staffandweappreciate the quality of food as all of the ingredients are from the Daylesford Organic farms.
After lunch at the JCB canteen, wewere dividedintofivesmall groups and each group was led by a JCB staff Tour Guide (some of them have been working at JCB for more than 40 years!). All studentswere givensafety vests, glasses and wired headphones as the Tour Guides talked us through the tour.
There were two parts of the tourwhichkicked offwith an introductory video about the rules and regulations for Health and Safety for the visit.
During the first half of the tour at the JCB Story, we got to travel back in time and experience how the companywas setup,andwhere and how the origination happened. We got to see the innovative mindset of Lord Joseph CyrilBamford on display and how he came up with new futuristic designs. The rich history was inspiring and well documented in the museum. Hatsoffto our energetic and lovely Tour Guides for making itinterestingand fun.
In the second part of the tour, students got to see the manufacturing, operations, and supply chain managementof the company.It was surreal as it was thefirst time we got to see such arenowned British manufacturing company producing at a massive levelandyetit was so well structured and systemised.Our group witnessed the step-by-step manufacturing of the famous “Digger” from moulding to assembly and finishing with a quality check.
There are integrations ofRobotic and manual operations throughout the complicated processes, with most of their parts and assemblies produced in the house with their engineers and operators.Many thanks to our experienced tour guides for providing a lot more detailed understanding and sharing their knowledge and experience throughout different stages of the processes.They even have their on-site medical centre and dentists totake care oftheir employees.
The JCB visit was a phenomenal opportunity for the International MBA students to get an in-person experience for applying what we have learnt from the course to the application of theoretical knowledge.This visit was very insightful because everything we witnessed directly aligned with the Global Operations Management and Strategic HRM modulesin the International MBA course.JCB being one of the most famous family businesses in the UKwhichproduces and sells their machinesaround the world, the scale of production and operation was celestial, and we had an enthralling opportunity to tour through it.
Wewould liketo thank our courseleadersJenny, Ashikul and Robfororganising this wonderful experiencefor us.
Authors: IMBA Student Representatives, Syed Abraar Nawaz, Malhar Bhojane,and Course Leader Dr Juanling (Jenny) Huang.