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探花直播 CEO Dalbir Kaur discusses how the support of the Higher Level Skills Match (HLSM) programme 鈥� and its pool of talented students and graduates 鈥� helped her to launch her revolutionary new health and wellbeing app.
A wealth of marketing and operations support
recently launched their health and wellbeing app for individuals looking to manage their health and those with long-term illnesses.
Prior to this, Dalbir joined 鈥� part-funded by the European Social Fund 鈥� and recruited a team of dedicated graduates, whose up-to-date skills in marketing and operations were integral to negotiating Makemefitclub鈥檚 tentative steps into the world of business.
Furthermore, with the support of a dedicated HLSM account manager, Dalbir was able to identify the right space and resources needed to film vital promotional pre-launch content.
Taking place at 探花直播 (BCU)鈥檚 Doug Ellis Sports Centre, Dalbir鈥檚 account manager sourced talented BCU students to film and edit the promotional video and content.
That all-encompassing support, at various stages of the business journey, is something Dalbir is incredibly thankful for.
鈥淭hese placements helped to facilitate the launch and launch event for Makemefitclub,鈥� she explains.
鈥淭his included sourcing quotes, building key relationships with partners, informing key documents for promotional filming, event planning, developing marketing documents for press releases, and creating content for social media and our landing page.鈥�
A new platform for health and wellbeing
Dalbir describes Makemefitclub as 鈥渁 health revolution鈥�.
鈥淲e provide a platform for wellbeing experts to showcase their wellbeing services, increasing their clientele through classes, which in turn provides basic knowledge to members on how to get fit and, more importantly, to stay healthy,鈥� Dalbir explains.
Once signed up, members can then further tackle risk factors such as diet, exercise and mental health by booking a 1:1 session with experts who align with their health goals.
鈥淭he app facilitates this with ease with our built-in features, such as profile management, payment handling, video conferencing and certification and insurance monitoring,鈥� Dalbir continues.
鈥淭hese together maintain the quality of our app for our members and experts.鈥�
There were also challenges to consider when launching the app.
鈥淭o set ourselves apart and ensure the public knows we aren鈥檛 just another fitness app was challenging,鈥� Dalbir says.
鈥淗owever, once we explained the concept, it became infinitely easier to onboard experts and members.鈥�
One simple goal
Dalbir and the Makemefitclub team have one simple goal: to reduce the long-term illness burden here in the UK by helping to identify their root causes and tackling those lifestyle factors, physically, nutritionally, and mentally.
Makemefitclub is an all-live app with real experts such as personal trainers, counsellors, therapists, nutritionists, and fitness instructors using the app to deliver sessions and classes to the community.
On the platform, Dalbir explains that the app works to 鈥渋ncrease their clientele and our members aim to get fit and stay healthy.
To provide an additional benefit, UK wellbeing companies and those who support healthy lifestyles present offers to our community as well!
鈥�The unique selling point is we are not a fitness app, we are a new health service.鈥�
Dalbir goes on further to explain that current health management pathways can very much focus on symptom management and the knowledge regarding health management in the public is extremely limited.
This has led to an increase in many long-term illnesses nationwide. The Makemefitclub app is focused on knowledge and getting to the root causes (risk factors) in an aim to reduce the long-term illness burden here in the UK.
鈥淥ur platform aims to provide members with the foundation, support and knowledge to take back control over their health, while increasing the public鈥檚 access to real experts and helping their businesses thrive.鈥�
Recruiting the right talent to grow your business
Dalbir is incredibly thankful to HLSM, her account manager, and the talented students and graduates that helped her get Makemefitclub off the ground.
She is also blown away by the outputs of the students and graduates that helped.
鈥淲e were extremely impressed with how quickly they were able to adapt to the professional environment and produce quality work.鈥�
Makemefitclub is not the only health-related organisation to benefit from HLSM鈥檚 support.
City of 探花直播 Hockey Club have had a long and fruitful partnership with HLSM, growing their social media presence considerably as a result.
Interested in gaining new skills, knowledge and talent?聽聽on how HLSM can help you.
More information on assistance for SMEs can be found via our聽business growth support page.
